Social media tools are useful for sharing, collaborating and connecting people with each other, businesses, advertising, events and creating awareness of information for all sorts of purposes. Libraries are using a variety of social media tools in many different ways.
An example of this is The State Library of Victoria, who uses Facebook, Twitter, Flickr and YouTube in order to encourage people to connect with their website, services, showcase events and photo galleries, to learn about collections, read blogs, RSS feeds, link to other useful information and more. Flickr is my favorite social networking tool used on the State Library of Victoria site because it allows people to connect directly to 2,073 photos from the State Library of Victoria's own collection Flickr.
Noticeably the Victoria University is another example of a library that uses social media. Like the State Library they are also using Facebook, Twitter, Instagram and YouTube, but I also noticed LinkedIn which is a useful tool for publicly posting professional information about individuals or organisations. The following link VU YouTube is a great example of how YouTube can be used in a library. Not only do VU publish video adverts, but it also allows the university to disclose, offer and promote information about the University, the Open Day, discussions, information on studying, blogs, subscriptions, copyright, favorite links to other channels and more.
It appears that all different types of libraries are turning to social media to encourage a connection and to engage with members of the community. As with the above State and VU Academic Libraries, local libraries like the Melbourne City Library are choosing to use social media. Again the most popular and widely used social media tools being used are Facebook, Twitter, Flickr and YouTube in order to connect services and get information out there. Twitter is great tool used by the Melbourne Library Service because the Library itself is an extremely community based organisations that supports all sorts of programs and offers large amounts of service. We all know that Twitter is an extremely public tool and that what is posted is meant to be seen, so i believe it is a great tool for the Melbourne Library Service to choose in order to connect and engage with the community. They use Twitter for promoting what is happening in the library, talking about upcoming events, programs, books sales, discussions and more.
Three social media library tools i have connected to are listed below:
https://www.flickr.com/photos/statelibraryofvictoria_collections/
http://www.youtube.com/user/VictoriaUniversity
https://twitter.com/melblibrary
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